Understand your audience, envision a creative solution, and test your prototype by award-winning UX design firm Cooper
What you’ll learn
- Apply the design thinking framework to solve problems more creatively
- Create prototypes to test your idea early, before making a big investment of time and money
- Understand problems from the customer’s perspective
- Guide groups to effectively brainstorm innovative ideas
- Plan and conduct effective design research, including user interviews
- Make and use a storyboard to communicate your design ideas
- Identify your design research objectives
- Make a plan to iterate your idea forward
- A desire to better understand the needs of the customer
- A timer (your phone will work!)
- A notebook, pen or pencil, and highlighter
In this course, you’ll learn design thinking from the people who helped invent it. Cooper is a top consulting firm that has been working with Fortune 500 companies for over 25 years to make them more human-centered, innovative, and successful using design thinking. This course is taught by Alan Cooper—the father of Visual Basic, inventor of personas, and co-founder of Cooper—as well as Teresa Brazen and Sanskriti Ayyar, two of the firm’s brilliant consultant coaches.
Through this interactive course, you’ll learn a different approach to strategic problem solving so that you can create experiences customers love. You’ll practice design thinking on a real-life project and equip yourself with a powerful set of tools to become more collaborative, innovative, and effective.
- how to understand the problem from your customer’s perspective;
- how to effectively brainstorm innovative ideas;
- and how to create prototypes to test your new ideas before investing a lot of time and money.
We designed this class for people who’ve heard about design thinking but who don’t know exactly what it is or how it works. If you want to start learning about design thinking while working on a real project that you can add to your portfolio, this is the course for you.
This class is geared to a wide range of professionals, whether you’re a business leader wanting to better understand what the designers at your company do, or a generalist wanting to break out of solving problems in the same old way.
Music used throughout the course: “Rainbows” by Kevin MacLeod (incompetech .com). Licensed under Creative Commons: By Attribution 3.0 License.
Who this course is for:
- Individuals who have heard about design thinking but don’t know exactly what it is or how it works.
- Those who need to refresh and solidify their understanding of design thinking.
- Business leaders wanting to better understand what the designers at your company do, or how design can help your company achieve their goals